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description: Privacy Policy for 2048 Lite
---

# Privacy Policy

&#x20;**Overview** \
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This Privacy Policy describes the information collected through our mobile application 2048 (“App”) and how we use that information.&#x20;

&#x20;**There are two types of information we may collect through your use of the App:** \
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1\. "Personal Information" which is the type of information that specifically identifies you personally and/or can be used alone to contact you online or offline, such as your full name, physical address, email address, telephone number, photograph, precise geolocation information (i.e., your specific location), credit card information and, in some cases, user names; and \
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2\. "Non-personal Information" which is information that does not identify you and cannot be used to contact you personally, including information about you such as your date of birth, age, ZIP code, non-precise geolocation information (e.g., your city), and gender, as well as information about your computer and mobile device, such as your unique device ID, Internet Protocol (IP) address, or other persistent identifiers, and their hardware/software/firmware. Non-personal Information also includes "Usage Data," which is anonymous data tied to your computer and/or device, such as the actions you take within and outside of the App, the date and time of your use of the App, your game progress, play time, score and achievements, and the URLs you visited and/or apps you used before and after using our App.&#x20;

&#x20;**Use of the Personal Information That We Collect** \
When you download and use our App, we don't require you to provide any personal information and we don't collect any personal information about you, except we collect: \
\- if the parents send us an email, then only we collect the email addresses specifically to provide support \
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**Use of the Non-personal Information That We Collect** \
Non-personal Information may be used by us for administrative, analytical, research, optimization, security and other purposes. Specifically, we may use your Non-personal Information to: \
\- track your use of our App to help us learn more about your gaming activities to enhance your gaming experience; \
\- compile statistics; \
\- protect against cheating, crime or fraud, or for other security reasons; \
\- determine the jurisdiction in which you are located so we can determine what set of laws apply to you; \
\- this data may be used for internal purposes such as personalisation of content and contextual (not behavioral) advertising.&#x20;

&#x20;**Children / Children's Online Privacy Protection Act** \
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Our App comply with the Children's Online Privacy Protection Act ("COPPA"). We don't knowingly collect personal information from children under the age of 13 in violation of COPPA, and if in the event that a user identifies himself or herself as a child under the age of 13 through a support request, we will not collect, store or use, and will delete in a secure manner, any personal information of such user. \
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We allow users to contact us if they have support questions about use of our mobile applications. If you submit a support request, we may receive your email address and other information you provide related to your support request ("Support Information"). We use Support Information only for the support for the internal operations of our App as provided under Section 312.2 of the COPPA rules effective July 1, 2013. \
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We do not knowingly collect or use any Personal Information from children under the age of 13. To the extent we feel that our App is directed to children under the age of 13, we will not collect Personal Information from users of this App. \
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If you are a parent of a child under 13 years of age and you believe your child has provided us with Personal Information, please contact us and we will delete the information from our system. \
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We may collect Non-personal Information, such as a device ID or other persistent identifier linked to the device or computer, which may be used by a child to play our App. The data collected will be anonymous and not tied to any Personal Information. In addition, this data will be used solely for internal purposes such as personalization of content, security, and contextual (not behavioral) advertising. \
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Certain of our App may permit in-game purchases, even if the applicable game was free to download. Such purchases do not always require the re-entry of credit card information because they may be made through an existing third-party account. If you are a parent who is concerned about this feature, you may disable the ability to make in-game purchases. \
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If you are between the age of 13 and 18, please obtain your parents' permission prior to registering with our Platform or providing us with any Personal Information. \
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**Information Sharing and Disclosure** \
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We use Support Information only for the support for the internal operations of our App as provided under Section 312.2 of the COPPA rules effective July 1, 2013. We don't rent, sell or share your email address unless we have your express consent and in the following circumstances: \
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(i) We may share your Support Information with our support providers, but only for the purpose of providing support to you. \
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(ii) We may share your email address and/or Support Information: (a) to protect the security or integrity of our App, (b) to take precautions against liability; (c) to respond to judicial process, or (d) to the extent permitted under other provisions of law, to provide information to law enforcement agencies or for an investigation on a matter related to public safety; and where such information is not used for any other purpose, all in compliance with Section 312.5(c)(6) of the COPPA rules effective July 1, 2013.&#x20;

#### **Cookies & Web Beacons**

Cookies are used on this App to store information for analytics (seeing how many people visit the App, what screens they are on, etc), social interaction (buttons to share on Facebook, etc), advertisements, and any additional features used on an individual articles (e.g., polls, quizzes, feedback forms).

Amongst the services that either do or may uses cookies on this App are:

* Google Analytics for analytics
* Facebook Pixel for analytics and user behavior.
* Firebase Service for Android app metrics.
* Twitter, Facebook, Google+ and YouTube for social interaction
* Advertisements
* Android advertising ID

Some advertisers may use technology such as cookies and web beacons when they advertise on our App, which will also send these advertisers (such as Google through the Google AdSense program **or Ad Mob**) information including your IP address, your ISP , the browser you used to visit our App, and in some cases, whether you have Flash installed. These cookies are generally used for geo-targeting purposes (like showing best Indian restaurant ads to someone in India, for example) or showing certain ads based on specific sites visited (such as showing cooking ads to someone who frequents cooking sites).

You can opt out of personalised advertising from Google by visiting [Ads Settings](https://www.google.co.uk/settings/ads) and [aboutads.info](http://www.aboutads.info/choices/).\


**HOW WE PROTECT YOUR DATA?**

We implement security measures designed to protect your information from unauthorized access. We further protect your information from potential security breaches by implementing certain technological security measures.

However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software.  By using our Service, you acknowledge that you understand and agree to assume these risks.

As we use third party services like Google Analytics, Facebook pixel and others you can check the respective sites data privacy and security policies and measures.

Examples

* [Google Analytics](https://support.google.com/analytics/answer/6004245?hl=en\&utm_id=ad)
* [Facebook Products](https://www.facebook.com/about/privacy/plain_text_dp?CMS_BRANCH_ID=1534594943262990)
* [Google Services](https://policies.google.com/privacy)

**YOUR PRIVACY CHOICES**

Opting Out of Behavioral Advertising and Tracking Tools

You can opt-out of certain Behavioral Advertising activities by doing one or more of the following. Please note that you will need to opt-out of each browser and device for which you desire to apply these opt-out features.

* **Service Provider Opt Out:** You can opt-out directly from some Advertising Service Providers and providers of Tracking Tools by using their opt-out tools. Some of these service providers, and links to their opt-out tools, are:
  * Google Analytics: with a privacy policy at [http://www.google.com/policies/privacy/partners/](https://www.google.com/policies/privacy/partners/) and opt out at [https://tools.google.com/dlpage/gaoptout](https://tools.google.com/dlpage/gaoptout).
* **Industry Opt Out Tools**: Some Advertising Service Providers or providers of Tracking Tools may participate in the Network Advertising Initiative’s (NAI) Opt-Out Tool ([http://www.networkadvertising.org/choices/](https://www.networkadvertising.org/choices/)) and/or the Digital Advertising Alliance (DAA) Consumer Choice Page ([http://www.aboutads.info/choices/](http://www.aboutads.info/choices/)), and you can opt-out of certain services and learn more about your choices by visiting the links included there. Users in the EU can visit [http://www.youronlinechoices.eu/](http://www.youronlinechoices.eu/) for more information about your choices and to opt out of participating service providers.
* **Web Browser Controls**: You can prevent the use of certain Tracking Tools, such as cookies, on a device-by-device basis using the controls in your web browser. These controls can be found in the Tools > Internet Options (or similar) menu for your browser, or as otherwise directed by your browser’s support feature. Through your web browser, you may be able to:
  * Delete existing Tracking Tools
  * Disable future Tracking Tools
  * Set your browser to provide you with a warning each time a cookie or certain other Tracking Tools are being set
* **Mobile Opt Out:** Your mobile devices may offer settings that enable you to make choices about the collection, use, or transfer of mobile app information for Behavioral Advertising. You may also opt-out of certain Tracking Tools on mobile devices by installing the DAA’s AppChoice app on your mobile device (for iTunes, visit [https://itunes.apple.com/us/app/appchoices/id894822870?mt=](https://itunes.apple.com/us/app/appchoices/id894822870?mt=)8, for Android, visit [https://play.google.com/store/apps/details?id=com.DAA.appchoices\&hl=en](https://play.google.com/store/apps/details?id=com.DAA.appchoices\&hl=en)). For more information, please visit [http://support.apple.com/kb/HT4228](https://support.apple.com/kb/HT4228), [https://support.google.com/ads/answer/2662922?hl=en](https://support.google.com/ads/answer/2662922?hl=en) or [http://www.applicationprivacy.org/expressing-your-behavioral-advertising-choices-on-a-mobile-device](http://www.applicationprivacy.org/expressing-your-behavioral-advertising-choices-on-a-mobile-device), as applicable.



**CHANGES TO OUR PRIVACY POLICY.**&#x20;

The App reserves the right to change this policy and our Terms of Service at any time. We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our App. Significant changes will go into effect 30 days following such notification. Non-material changes or clarifications will take effect immediately. You should periodically check the App and this privacy page for updates.&#x20;

**YOUR ACCEPTANCE OF THESE TERMS.**&#x20;

By using this App, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our App. Your continued use of the App following the posting of changes to this policy will be deemed your acceptance of those changes.
